7/6/2023 0 Comments Midautumn festival greetingsTo mark Mid-Autumn Festival, it released two limited-edition packages, including Hennessy V.S.O.P Privilege and Hennessy X.O. Hennessy is the largest cognac producer and supplies more than 40% of the world’s cognac. Hennessy’s Mid-Autumn campaign inspired people to cherish and rekindle the moment when they reunite with their family after having spent a long time apart. Hennessy’s cognac reunites friends and families We have chosen five Mid-Autumn Festival advertising campaigns to show how brands are bringing the moon closer to Chinese consumers this year. More and more brands have featured this trend in their advertising, such as Mengniu’s Mid-Autumn Festival campaign video. when parents travel to cities for festivals to visit their children. However, in recent years, with many young people moving to big cities to find jobs, this is becoming less common.Ī new form of celebration has emerged: “reversed celebration” i.e. Families usually use the National Holiday to reunite in their hometowns and appreciate the rare moments spent together. Mid-Autumn Festival has been celebrated for over 3,000 years and has become the second most important festival in China. Traditionally, families go outside to appreciate the moon which is usually at its biggest and brightest on this day. Want to share the Mid-Autumn Festival story with your family ? The 3-minute video below will show you all about it.Mid-Autumn Festival takes place on the 15th day of the 8th lunar month and came into being to thank the moon God for a bountiful harvest. See more details about Mooncake Festival in Malaysia. Besides the lantern parades, locals will also perform traditional lion dances and wushu (martial arts). In Penang, the ‘River of Lights' lantern parade will be held in Georgetown. The Mid-Autumn Festival Lantern Show will also be held at Thean Hou Temple. In Kuala Lumpur, there will be dragon and lion dances, artists and youngsters performing dances and songs, and floats carrying the seven maidens including Chang'e in the lantern carnival. See more information about Mid-Autumn Festival in Singapore. People can enjoy the traditional Chinese lanterns on show in Chinatown, wander around Gardens by the Bay to enjoy its exhibition of Chinese lanterns, or watch a staged performance of the traditional story of Chang'e at the Singapore Botanic Gardens. See more Mid-Autumn Festival traditions in China. In cities such as Beijing and Shanghai, there might be lantern exhibitions with traditional stage shows. People will reunite with their families and friends, and see lanterns lit, buy and exchange mooncakes, visit temples, and attend celebration events. What to Expect for Mid-Autumn Festival 2023 Mid-Autumn Festival 2023 in China Next year's Mid-Autumn Festival will be 19 days later.ġ2 Traditional Mid-Autumn Festival Foods: Symbolic Meanings This year, for example, Mid-Autumn falls on September 10, 11 days earlier than last year. To prevent the lunar calendar from becoming more than half a month of sync with the solar calendar, an extra "leap month" is added in the Chinese calendar every 32 or 33 months.ĭue to the leap month, the Gregorian calendar date corresponding to the Mid-Autumn Festival is always either about 11 days earlier or about 19 days later than the earlier year. Why Is Mid-Autumn Festival So Early in 2023?Īs a lunar month is on average 0.92 days shorter than a "solar month", the lunar calendar is just under a day per month slower than the solar calendar. On the 15th of each lunar calendar month, the moon is at its roundest and brightest, symbolizing togetherness and reunion in Chinese culture. The date of the festival is a full moon, and that is why it is also called the Moon Festival. As, traditionally, the four seasons each have three lunar months, day 15 of month 8 is "the middle of autumn". On the Chinese lunar calendar, the 8th month is the middle month of autumn and the 15th is its middle day. Mid-Autumn Festival is held on the 15th of the 8th lunar month in the Chinese calendar, within half a lunar month of the autumn equinox (from about Sep. How Is Mid-Autumn Festival's Date Determined? In Singapore and Malaysia, the Moon Festival is not a public holiday officially. In Hong Kong and Macau, the day after the Mid-Autumn Festival is a public holiday rather than the festival date itself (unless that date falls on a Sunday, then Monday is also a holiday), because many celebration events are held at night. In the Chinese mainland, people usually have a three-day public holiday for Mid-Autumn Festival (using 2 weekend days for 5-day week workers, so it only uses one day of statutory holiday).
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